Community Investment

The United Way isn't just a fundraising organization.  We are impacting our community powerfully through our resources, time, and support. This is true collective community impact.

The concept of community impact is to measure success by evaluating the impact our investments are making on the individuals served and, in turn, our community, rather than measuring success simply by achieving our annual fundraising goal. Generous and caring local donors make it possible for United Way to create lasting change in Paducah and McCracken County.

United Way volunteers around a table

Each year United Way donors are invited to be on a fund allocation panel for one of our focus areas: Education, Income or Health. Each panel reviews program applications, visits the agencies applying for program funding and reviews the applicant agency's financial information. The panel of donors then recommends how much funding each program should receive. The recommended amounts from each panel is presented to the United Way Board of Directors for approval. Applicant agencies are then informed how much funding their program will receive. We call this process that allows United Way donors to allocate their dollars Community Investment.

Click here to view the EDUCATION Community Impact Plan.

Click here to view the INCOME Community Impact Plan.

Click here to view the HEALTH Community Impact Plan.

The 2022-2023 Community Investment pre-application is now open. To apply, follow the link below. Registration will close on Tuesday, November 30, 2021 at 12pm. 


If you have general questions about the Community Investment process, submit below.